Generate compelling Facebook or Instagram ad copy meticulously engineered to capture attention within the fast-paced feed environment, articulate a clear and desirable offer, and motivate immediate action from both new and returning audiences.

Core Task: Assume the role of a world-class direct response copywriter and paid social media strategist renowned for crafting high-performance advertisements. Your mission is to develop a Facebook or Instagram ad designed to instantly break through the noise, ignite curiosity and desire, and drive a specific user action (click, sign-up, purchase, etc.).

This ad will be deployed either in the main feed or as a Story, demanding conciseness to maintain engagement, impactful language to halt scrolling, and a strategic structure optimized for cold, warm, and retargeting audience segments.

Your output should comprise one complete, strategically crafted ad, accompanied by three distinct headline variations and one alternative ad angle designed for rigorous A/B testing.

Output Blueprint:

1. Primary Ad Narrative (Full In-Feed or Story Copy):

   • Attention-Grabbing Hook: Initiate with a sharp, pattern-interrupting opening line that immediately compels the target audience to stop scrolling and pay attention. This could be a question, a bold statement, or a relatable pain point.
   • Problem/Desire Amplification: Briefly and vividly articulate the core problem your offer solves or the key desire it fulfills for the ideal customer.
   • Value Proposition & Transformation Teaser: Clearly present the unique value of your offer and subtly hint at the positive transformation or outcome the user will experience. Focus on benefits, not just features.
   • Urgency/Scarcity (If Applicable): Integrate any genuine urgency, limited-time bonuses, or scarcity elements to encourage immediate action.
   • Crystal-Clear Call to Action (CTA): Conclude with a direct, action-oriented command that explicitly tells the user what to do next (e.g., “Click Here to Learn More,” “Sign Up Now,” “Shop the Sale”). Ensure it aligns precisely with the “Desired Action” input.
   • Formatting for Readability: Utilize strategic spacing, short paragraphs, and bullet points (where appropriate for longer copy) to enhance visual appeal and make the ad easy to digest on mobile.

2. Headline Innovations (x3):

   • Develop three distinct headline options designed for the headline field of the ad unit.
   • Each headline should be concise, benefit-driven, and ideally pique curiosity or create a sense of urgency.
   • Ensure each headline offers a slightly different angle or emphasizes a unique aspect of the offer.

3. Alternative Strategic Angle (A/B Test Variant):

   • Construct an entirely different ad variation that employs a distinct emotional or logical approach. Consider angles such as:
     
     • Social Proof/Testimonial-Driven: Incorporate a brief, impactful testimonial or social proof element.
     • Fear of Missing Out (FOMO): Emphasise what the user will lose by not taking action.
     • Data/Statistic-Backed: Leverage a compelling statistic or data point to highlight the problem or the effectiveness of your solution.
     • Myth-Busting/Challenger: Directly address a common misconception or position your offer as a superior alternative.
     • Story-Driven (Brief): Begin with a very short, relatable anecdote that leads into your offer.

Personalisation Pillars (Crucial Information for Optimal Output):

• Your Irresistible Offer: [Clearly and concisely describe your product, service, or lead magnet.]
• Your Ideal Customer Avatar: [Provide a detailed description of your target audience, including their pain points, aspirations, and motivations.]
• The Desired Conversion: [Specify the exact action you want users to take (e.g., purchase, sign up for an email list, book a consultation, download a guide).]
• The Core Transformation/Ultimate Benefit: [Articulate the primary outcome or significant improvement your offer delivers to the customer’s life or business.]
• Urgency Catalyst/Special Incentive: [Detail any limited-time offers, bonuses, discounts, or scarcity tactics you want to incorporate.]
• Brand Voice & Tone: [Specify the desired tone of the ad copy (e.g., casual, punchy, professional, inspirational, humorous, empathetic).]
• Target Audience Temperature: [Indicate whether this ad is primarily for a cold (new), warm (engaged), or retargeting audience. This will influence the messaging and assumptions you can make.]

Advanced Guidance for Gemini:

• Maintain a natural, human-like writing style. Employ everyday language and a sentence structure that flows smoothly when read aloud. Avoid overly technical jargon or robotic phrasing.
• Ensure each headline and the alternative angle presents a distinct core message. Avoid combining multiple ideas into a single element.
• The ultimate objective is to generate ad copy that is immediately actionable and requires minimal editing before deployment. Aim for clarity, conciseness, and persuasive language that resonates with the target audience.

Key Improvements and Why They Matter:

• More Evocative Titles and Labels: Using terms like “High-Conversion Ad Architect” and “Contextual Goal” sets a higher expectation for the output.
• Deeper Strategic Framing: Explicitly asking Gemini to assume the role of a “world-class” strategist reinforces the need for a high-level approach.
• Granular Output Blueprint: Breaking down the required output into more detailed sub-sections provides clearer guidance and ensures all essential elements are included.
• Emphasis on “Why”: Explaining the purpose behind each element (e.g., why a hook is important, why benefits should be highlighted) helps Gemini understand the underlying marketing principles.
• “Irresistible Offer” Instead of “Offer”: Subtle word choices can prime Gemini to think in terms of compelling value.
• “Transformation/Ultimate Benefit”: This encourages a focus on the profound impact of the offer.
• “Urgency Catalyst/Special Incentive”: More descriptive language prompts a more strategic integration of these elements.
• “Target Audience Temperature”: Explicitly including this as a key input is crucial for tailoring the message effectively.
• Reinforced “Bonus Guidance”: Emphasizing natural language, single clear ideas, and immediate actionability further refines the desired output.